Revenue? What Revenue?
Twitter was established in 2006 and is currently forgoing the silly art of generating any revenue “because we don’t want to distract ourselves from the more important work at hand which is to create a compelling service and great user experience for millions of people around the world.” That is where the investor whose check has been cashed should say “Excuse me?!?” Obviously from their latest cash infusion, investors are still willing to lay down the jack for this experiment. To those investors, I ask “What is a fad worth once it’s time is past?”
It is not like the Twitter Masters need to look very hard to find an idea for generating revenue. Doing a Google search on “Twitter Revenue” will not only provide the folks at Twitter a laundry list of people giving advice, but the act of searching should also itself set off a few bells in their thick skulls. Google has certainly cashed in on shorter strings than the 140 characters the micro-bloggers are putting on Twitter.
These guys have amassed enough data to create a market for mining the data of the mind as Twitter is a leader in capturing the thoughts and actions of many. This could lead to ad targeting that would make even Google jealous. That being said, Twitter’s fate is completely reliant on the web user staying interested, and heavy weights like Facebook not making simple tweaks to their ‘Status Updates’. This is their Achilles heel that will eventually take them the way of the Dodo, and make the decision to ‘create a compelling service’ seem silly.
The one certainty for Twitter is that they are getting their 15 minutes of fame. Time will tell whether or not they get the illusive 16th minute. Either way, their waiting game is a foolish play since that 16th minute is in the hands or better yet the attention span of the tweeting public.
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